LOGO & BRANDING
LOGO DESIGN
A logo is often the first way your audience receives your brand. Whether you are well-known or new to the marketplace, a well-designed logo can help you visually convey the value of your business before you’ve had a chance to explain with words. The selections you make within each element – fonts, colors, and symbolism – can communicate many different things about you. For example, a thinner font is often perceived as higher-end and exclusive, whereas a bolder font represents a stronger personality and sense of importance.
BRAND IDENTITY
Your logo is powerful, but it isn’t complete without a strategic brand identity. This just means you’re taking the time to go a step further and define the emotional reaction you’d like to evoke when your audience interacts with your brand.
From colors to fonts, imagery, and messaging – this gives your business a full identity that can be used throughout your website and marketing materials. It is also incredibly useful when hiring vendors for events, company gear, client gifts, and more.
CREATIVE MESSAGING
There are many ways to look at your brand messaging, but it’s really a simple concept: your business needs a voice. So much of the branding process involves non-verbal, highly visual decisions. Brand messaging gives you an opportunity to decide how exactly you’d like to speak when your audience is listening.
Here are the key components of brand messaging:
Target Audience: Where do they live? What do they do for a living? What problem are you solving for them?
Value Proposition / Tagline: What can you give customers that your competitors can’t? How can you sum up your competitive edge in a simple way?
Vision / Mission: From a high-level view, what is the purpose that lies at the foundation of your business? What impact would you like to make over time?
Voice & Personality: What do you “sound” like when speaking to your audience? Who is the persona behind your social media accounts and website copy?
BUSINESS MATERIALS
Building a brand identity can be overwhelming if not simply because of all the ways you need to visually represent yourself throughout your marketing and communications. Don’t stress! This is the fun part for designers. We enjoy creating a consistent and seamless identity for businesses across all mediums and platforms, because we know the value it brings when building awareness, recognition, and long-term customer loyalty. The most important assets you will need after solidifying your logo & branding are business cards, email signatures, and social media cover photos. From there you can work towards a comprehensive website, sales collateral (presentations, flyers), and anything else you need to market yourself!
